How does inflation impact a business, and how can you build an inflation-proof business by making critical changes to boost revenue? The reasons and the remedies might surprise you, but they can be critical to preparing for inflation and surviving its impact. In fact, how your company reacts to small business inflation can become [...]
Lead generation and its correlating sales activities is at the core of my Fractional Sales Leadership practice. I encounter questions about this subject from business owners and top executives regularly. I began covering this hot topic in a previous blog. To review, lead generation should be an ongoing activity, no matter what your sales results [...]
In the sales world, lead generation should remain a consistent focus. Whether your company is facing good times or bad, a strong lead generation strategy and execution plan is key to maintaining a healthy sales pipeline which ensures you'll meet your long-term revenue goals. The integration of marketing and sales functions is essential in today’s [...]
Many small and medium-sized business owners can have great frustration over their sales results. When they learn about a sales builder who can help, like myself, they are curious to learn more. During our initial conversation they often have the following two reactions. First, they recognize that my diagnosis of what’s causing their sales to [...]
We’ve all experienced it; our salesperson tells us about that big deal that’s as good as done. Their prospect is showing solid buying signals after they verified strong alignment and generated genuine interest. But then… as the sales cycle progresses, there becomes a noticeable shift in buyer engagement, and your seller is left baffled [...]
In a recent article we described how Artificial Intelligence (AI) is changing the future of sales. Simply put, AI uses the simulation of human-like intelligence, including patterns of thought and predictable action, via software, to predictively simplify, enhance, and automate many segments of the sales process. A key word in this description is "automate.” Which brings [...]
Your company has revenue goals to hit. Each person on your sales team has a quota to hit. There are a lot of moving parts to keep track of. If you’re still manually tracking sales activity, you’re probably investing a large amount of your time and generating sub-par visibility. The small and mid-sized companies I [...]
In 2020, the economy was rolling along until the pandemic brought the entire world to a halt. Demand quickly plummeted as people were quarantined at home and many workplaces rapidly transitioned to remote work. Now, as things seem to be returning to “normal”, many industries have seen their sales numbers recover. I am no economist, [...]
Perhaps Jeffrey Gitomer – author and expert on selling and customer loyalty – said it best: “People don’t like to be sold, but they love to buy.” Today, sales prospects want solutions for their needs, cures for their “pain.” And when they perceive that’s what they are getting, they “love to buy.” To achieve those [...]
Answering the question of how long it takes to fix a sales team isn’t straightforward. Turning a sales organization around depends on many factors, like the number and severity of fundamental issues. It’s impossible to rewire sales performance overnight. Even if you find and fix issues in your sales process, my experience has shown me [...]
