ccaughey@proresource.com

About Catherine Caughey

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So far Catherine Caughey has created 30 blog entries.

Five Top Recruiting Strategies for Finding Top Sales Talent

How well does your business find, recruit, and hire high-performing sales reps and key sales talent? Do your methods lead to reliable hires and replicable success? Or do your sales recruitment efforts too often send you back to “square one” after you’ve invested considerable time, effort, and money on an underperforming sales rep with no [...]

Five Top Recruiting Strategies for Finding Top Sales Talent2022-05-03T14:03:31+00:00

Is Industry Experience Necessary to Fix Sales Problems?

“How can you fix sales performance problems without having spent your career in my industry?” is one of the most common questions I am asked as an Outsourced or Fractional Sales Leader.  This is an understandable question because many business leaders don’t realize the issues hindering revenue goals are more about the leadership and structure of their [...]

Is Industry Experience Necessary to Fix Sales Problems?2022-05-03T14:05:23+00:00

How Should I Structure My Sales Team to Meet Growth Goals?

While the right sales structure is different for every organization, a successful sales team consists of specific role types that have unique skill sets. It takes a very different combination of skills to keep current customers happy versus landing new accounts, and let’s not forget the internal support needed to keep salespeople selling. “Right People, Right [...]

How Should I Structure My Sales Team to Meet Growth Goals?2023-03-08T17:46:47+00:00

How to Drive The Right Sales Behavior With Your Compensation Plan

To answer this question let’s assume a few things about your business. Picture a hungry marketplace where customers want what your team is selling. Your sales team is being fed qualified leads. Let’s also assume operations are running smoothly and customers are happy.  The sales team handles current accounts incredibly, but you need to expand [...]

How to Drive The Right Sales Behavior With Your Compensation Plan2023-03-30T16:56:13+00:00

Gaining a Competitive Advantage in the New B2B Buyer Funnel

Before business prospects make a purchasing decision, they embark on a business-to-business (B2B) “buyer’s journey” that places them squarely into the seller’s “buyer funnel.” For many years, this journey was often simple and of short duration; you might say that purchasing decisions were more impulsive, with buyers often trusting their gut. But then things began [...]

Gaining a Competitive Advantage in the New B2B Buyer Funnel2022-03-15T17:37:26+00:00

How Can I Build an Accountable Sales Culture?

A sales team can learn a lot from a championship sports team. An organization sets their sights on the prize and finds the right people to guide them there. The coach looks at the team and the competition to create a winning strategy. Players are assigned roles and performance expectations are set.  Throughout the course [...]

How Can I Build an Accountable Sales Culture?2022-02-24T17:16:58+00:00

Four Essential Elements to Include in Your Sales Action Plan to Increase Sales

Do you have a “sales action plan?” If not, or if you don’t fully understand the difference between a sales plan and a sales action plan, here are some essential insights for how to make an action plan to increase sales. Is There a Difference Between a Sales Plan and a Sales Action Plan? Although some [...]

Four Essential Elements to Include in Your Sales Action Plan to Increase Sales2022-02-24T17:17:25+00:00

How Do I Know if I Have the Right Salespeople?

  Your industry is booming but is your revenue growing enough to hit your goals? You’ve been questioning for quite some time whether you have the right salespeople in place to really take your business to the next level. Sure, they know the industry and generally hit their numbers, but you keep asking yourself, “Could [...]

How Do I Know if I Have the Right Salespeople?2022-01-18T17:20:12+00:00

Can Fractional Sales Leadership Help Me Get Ahead?

Fractional leadership is the practice of using an external, well-versed expert (also known as a C-level executive) to fill leadership gaps in your business on an interim, part-time basis.  The way it usually starts when you’re a business owner is that you recognize there's just not enough of you to go around. With each lost [...]

Can Fractional Sales Leadership Help Me Get Ahead?2022-01-05T17:06:58+00:00
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